Samsung, RealD announce RDZ tech that makes active shutter 3D TV instead of glasses

Only when we were is used to the introduction of the liabilities of the 3D glasses in the formerly active arena only shutter House Samsung LCD business and RealD will show another option at CES this year apparently based on ZScreen RealD technology under license last year. According to the two RDZ LCD HDTV are compatible with the glasses cheaper RealD already in use in theatres, making the Panel itself a LCD switching active instead of this. To the retarder patterned passive 3D, we expect to see leave GB and LG, this has the advantage of cutting does not solve everything you look at the half, although they would probably still claim benefits in the brightness and the lack of flicker. We let our eyes tell us who is the best approach, but it comes from Samsung LCD division business instead of his arm consumers suggests a poster price finally released are something more than capable 3D TV, we have the habit of so far.

View full PR textRealD and LCD Samsung jointly develop
New LCD display 3D RDZ ™ technology-based

Full 3D resolution video with no reduction in 2d image quality
Compatible even 3D used in rooms of 3D-equipped of RealD everywhere in the world

LOS ANGELES, USA, and SEOUL, South Korea (4 January 2011) - RealD Inc. (NYSE: IND), a licensor global leader of 3D film, consumer electronics and professional applications technology and LCD Samsung Electronics companies today announced the companies jointly develop a new 3D display technology called RDZ ™ offers full high resolution 3D video definition and is compatible with even used the 3D cinemas equipped with 3D glasses RealD worldwide. Unlike patterns retarder on 3D display technologies that cut the resolution in half or decrease the brightness display 3D RDZ technology offers 3D images full-resolution HD by adopting active technology shutter on the screen. Based on RealD technology used in many film 3D equipped theatres worldwide today, RDZ poster is also compatible with 2-d, which resulted in any reduction in quality mode 2d image.

RealD and Samsung LCD business will be RDZ displays 3D demo at CES in Las Vegas, January 6-9, 2011.

"RealD aims to offer a premium 3D experience on the screens of all sizes, cinema theatres to consumer electronics, and we look forward to working with LCD Samsung to develop this new technology to display 3D," said Bob Mayson, President of electronics to RealD. "The grounds-retarder based today 3D TV reduce video resolution half for passive compatibility with 3D glasses 3D." On the other hand, displays 3D RDZ offer experience 3D full-resolution HD through a screen LCD active switching can be viewed with glasses even used RealD equipped classrooms and does not compromise the quality of the 2d image. »

Seonki Kim, Director of R & D to Samsung Electronics LCD business, said "we believe that all views should have the same high resolution video and display 2D and 3D angles. 3D technology is only active sync can be based LCD RDZ 3D displays will offer consumers the choice of technologies of glasses without compromising image quality. »

Samsung LCD develops RDZ 3D RealD adopts company used in movie theatres in the world cinema system features proprietary technology-based screens. Screen LCD based RDZ display 3D technology is integrated on the LCD and actively synchronizes with images of the left and right eye for video 3D full resolution HDTV.

Regard RealD Inc.
RealD Inc. is a leader conceding global 3D technologies. IP broad portfolio of RealD is used in applications that enable premium 3D visualization experience in theatre, the home and elsewhere. RealD licenses its cinema RealD film exhibitors showed 3-d movies and alternative 3D content systems. RealD also provides its RealD display, active and passive glasses, Format RealD and game technology to manufacturers of consumer electronic products and content producers and distributors in order to run and display of 3D content. The RealD advanced 3D technology have been used for applications such as Mars piloted Rover. For more information, please visit www.reald.com.

Note of caution about forward-looking statements

This press release contains forward-looking information and statements, including but not limited to: displays statements concerning expected RealD 3D 3D technology implementation. These statements are based on current expectations and RealD beliefs, as well as a number of assumptions concerning future events. These forward-looking statements are subject to known risks and unknown uncertainties, assumptions and other important factors, many of whom are control RealD outside that could cause actual results differ significantly the results discussed in the forward-looking statements. The RealD quarterly and annual reports include a more detailed analysis of the risks and uncertainties that could cause that could lead to actual results differ significantly the results discussed in the forward-looking statements.

RealD undertakes no obligation to update publicly the information contained in this press release or, forward-looking statements to reflect new information, events or circumstances after the date they were made or to reflect the occurrence of unanticipated events.

RealD and RealD logo are trademarks of RealD Inc. All other trademarks, trade and service marks are the property of their respective owners.

© 2011 RealD Inc. All rights reserved.

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